File:Filter bubble - explained

Description
A filter bubble is a result state in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles.

For example: the Filter Bubble suggests paternalism to Google's search algorithms; that we are always fed just what we want to read.

Reference: http://www.bbc.co.uk/news/technology-14155845

Reference: http://en.wikipedia.org/wiki/Filter_bubble

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